Intended to be a large storefront window display, the project lends itself to a 20x13' retail space with a depth of four feet. Model designed at 1'' to 1' scale.
The project's main objective is to visualize the positivity that The Illest Brand promotes through a bold, attention-grabbing store display.
Illest strives to reach multiple audiences. Among them are the hip-hop culture, designer toy fanatics, and even street racers - to name a few.
Incorporating a Kidrobot figure into the storefront emphasizes the brand's history of fun and creative collaborations across multiple industries.
The simplistic stylization of the logo is a throwback to one of the company's original logos. It will connect with the brand's followers while intriguing new customers.
Model 1'' to 1' scale
Learn about ILLEST BRAND
This project was completed as student work and not officially affiliated with Illest Brand