The project's main objective is to visualize the positivity that The Illest Brand promotes through a bold, attention-grabbing store display.
Illest strives to reach multiple audiences. Among them are the hip-hop culture, designer toy fanatics, and even street racers - to name a few.
Incorporating a Kidrobot figure into the storefront emphasizes the brand's history of fun and creative collaborations across multiple industries.
The simplistic stylization of the logo is a throwback to one of the company's original logos. It will connect with the brand's followers while intriguing new customers.
Model 1'' to 1' scale