WORKING AREA
Intended to be a large storefront window display, the project lends itself to a 20x13' retail space with a depth of four feet. Model designed at 1'' to 1' scale.

Isometric view

OBJECTIVES
The project's main objective is to visualize the positivity that The Illest Brand promotes through a bold, attention-grabbing store display.

Initial sketch

Illest strives to reach multiple audiences. Among them are the hip-hop culture, designer toy fanatics, and even street racers - to name a few.
GRAPHIC ELEMENTS
Incorporating a Kidrobot figure into the storefront emphasizes the brand's history of fun and creative collaborations across multiple industries.
The simplistic stylization of the logo is a throwback to one of the company's original logos. It will connect with the brand's followers while intriguing new customers.

Digital sketch

Model 1'' to 1' scale
Learn about ILLEST BRAND
software used  :  illustrator  .  photoshop  .  sketchup
hardware used  :  1/8in mahogany ply wood  .  3-ply chipboard  .  5in kidrobot vinyl figure  .  led lights  .  misc wooden posts  .  mtn hardcore spray cans  .  universal laser systems pls laser cutter
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